As many restaurant businesses have realized, having a good reservation and POS system that records customer data fed into it every day and can analyze useful data with it is one of the best was to drive sales and increase revenue. Many restaurants analyze customer data to figure out their customer base and how they can work to expand it. But to a manager new on the restaurant scene, this compilation and analysis of data may feel like a huge waste of time.
Here’s why it’s not though, and how you can use customer data to increase your revenue
Rewarding returning customers
The first thing you’ll notice when you begin to analyze your data in which customers frequently visit your restaurant, more so than most other people who come to eat here. You don’t want to lose these customers at any cost, so why not make that outcome even less likely by rewarding these customers especially with generic discounts and coupons. Better yet, why not encourage new customers (picked up by your POS) to come again by offering them special first-time discounts?
Discounts for loyal customers especially
When someone gives you a present you wanted, you feel like that person cares about you. So, why not increase your long-standing customers’ loyalty to your brand by offering them discounts on their favorite (most purchased items over time) items the next time? This level of special attention will make them feel as if you truly value their presence in your establishment and will encourage them to keep coming back to your restaurant.
Spontaneously rewarding customers when they are visiting
Who doesn’t love surprises? That’s why when you spontaneously offer a long-term dining guest a free dessert or an unannounced discount at the time of presenting the bill, he’s sure to be pleased. You could even go out of your way to keep track of first-time customers who return a second time within a specific period (all set, measured and detected by your POS system) and surprise them with a free appetizer or something of that nature when they visit. Again, happier customers mean increased sales.
Fill up your seats during slow hours
If you cleverly utilize the customer data provided to you, you can remove the problem of slow hours in your restaurant and virtually never have unproductive days again. All you’d have to is analyze your data to pinpoint the customer that is most likely to visit your restaurant during these slow hours (judged by their past data) and offer them discounts they can avail only during these hours to try and fill up the empty seats.
Earn maximum profits on your busiest days
Another way you can maximize your profits by analyzing customer data is by ensuring your best customers (the ones that spend the most) are the ones filling up your restaurant on its busiest days. How? Simple. Reach out to them only with special offers for your busiest day and prefer them for bookings over other customers if possible. But none of this is possible if you don’t first analyze your data to discover who are your best customers in the first place.